An Economist's Account of the Existence of Moral hazard in the Essay

An Economist's Account of the Existence of Moral hazard in the healthcare sector, and describe the mechanisms necessary to tac - Essay Example However, it is argued that the existence of the excessive utilization of these systems is due to the absence of a financial barrier to control the demand, and presence of financial arrangements on the supply side, which enables providers to supply wasteful amounts. Generally, unregulated, competitive markets result in private health insurance, which contributes to the concept of more insurance, which helps reduce health risks, but at the same time, increases demand and cost. In this regard, Nyman (2003) argued that most economists view the idea of controlling the supply side as a possible way of alleviating this problem. With such deliberations, it has been difficult for both the policy makers and economists to measure the level of demand and supply considered ideal in the market. In light with this, initiatives have been formulated in order to counteract moral hazard. Consumer moral hazards counter policies In order for policies to respond to consumer moral hazards, various issues h ave to be put into consideration without necessarily focusing on financial ones. The use of primary-care doctors as the gateway to preventing overuse of hospital services has been endorsed by many high income countries (Culyer and Newhouse 2000). On the other hand, the same modality has been endorsed by lower income countries by way of using bare-foot doctors. Nevertheless, numerous measures have been designed to counteract consumer moral hazards. Co-payments Co-payments have been utilized by a number of countries to exert some financial burden on the consumer in order to discourage unnecessary use of health care. This involves several schemes, which differ on the basis of the financial arrangement (Sexton 2010). Nevertheless, individual scheme is composed of flat rate change for each unit of service, a deductable akin to excess, and co-insurance. One of the most notable contributions of co-payments comes from the famous health insurance implement (HIE). In this particular experimen t, families that participated in the experiment were randomly assigned one of the different free-for-service insurance plans. The free for service plans involved different levels of cost sharing. Covered expenses included most medical services. Another set of the plan involved free access to inpatient services. The outcome of the experiment indicated that utilization responds to amounts paid out of pocket. Per capita total expenses on the free recorded 45 percent higher than those on the plan with a 95 percent co-insurance, however, spending rates on the rest of plans was on average. On the other hand, outpatient expenses on the provided free plan recorded an increase of 67 percent higher than those on the 95 percent co-insurance plan. The findings from this experiment indicated that an increase in the user price will lead to a decrease in demand. In this regard, it is apparent that implementing charges would lead to doctors concentrating more on those who can afford to pay (Sexton 2010). However, the implication is that those more in need tends to have less access to services. This becomes the problem of the approach advocated by RAND study. This is arguably true because in aggravate, the figure of those more in need of service and able to pay is replaced by those less in need and unable to pay. The other important issue of concern is whether the response of demand for health care to adjustment in its prices is the same or different for several groups in society (Nyman 2003). It is also necessary to

Mercer Mayer Essay Example for Free

Mercer Mayer Essay Mercer Mayer was born in 1943, and has been writing and illustrating children’s books for almost forty years. As a child Mayor moved all the country with his family, because his father was in the Navy. I believe that this was an influential factor in determining his success. His pictures are drawn without signifying any particular region, which helps children to create an emotional attachment to the story. Mayor’s family settled down in Hawaii when he was a thirteen years old. He had attended the Honolulu Academy of the Arts for a year when he realized that he wanted to illustrate children’s books. He tells, I always liked to draw, and one day I decided I had nothing to lose, so I made a lot of sketches and began to peddle them. Mayer did this against the advice of his professors who believed that he didn’t have enough talent to succeed at it. In 1964, he moved to New York in an attempt to find work as an illustrator. While He received art training from the Arts Students League. After being turned down countless times, he was given advice from a harsh art director, insisting that he throw away his entire portfolio, because it was so terrible. As difficult as this was for Mayer to hear, he eventually took the man’s advice. With an empty portfolio, Mayer began to draw things that he remembered from his childhood, and shortly after he was chosen to illustrate his first book. Mayer’s first solo book was published, in 1967, and it was well-received by critics. It was a wordless book called A Boy, a Dog, and His Frog, and it was the first in a series of five. Mayer is given credit as being one of the creators of the wordless picture book. He continued for a while as an illustrator only, and completed the illustrations for almost 80 books. It was later on when he felt comfortable enough to add his own text to the drawings. One aspect of his style of illustrating is that he always includes humorous objects in the background of his pictures. My favorite example of this is Professor Wormbog in Search for the Zipperump-a-Zoo. The Little Critter books have many characters that are present in the background of the story but never mentioned in the text (such as the frog, mouse, and the spider). Frogs actually appear in many of his books, from his wordless series to the Little Critter books. The lines he uses to draw his nature scenes are usually nongeometric curves that convey a harmonious and lifelike feeling. His work has also been recognized for the detailed texture it displays. In Shibumi and the Kitemaker, his use of value to draw extravagant backgrounds and faces that practically glow allows the pictures to seem realistic and three dimensional. In 1973, Mayer and his wife Marianne bought a farm in Connecticut. On the farm they were surrounded by many animals and nature, which significantly influenced his work. All of Mayer’s books feature some part of the outdoors and nature in them. His illustrations routinely feature large trees that are drawn in great detail. All of the characters in his Little Critter series are animals and the main character lives outside the big city in a wooded area. Mayer began publishing with Golden Press after his first divorce, with Marianne, in 1978. With Golden Press he started the Little Critter and the Little Monster series. Children are able to create powerful links between themselves and his books because of all of the familiar situations he writes about, like going to bed (Just Go to Bed), overcoming your fears (There are Monsters Everywhere), or dealing with the frustration of constantly being told what to do and what not to do (When I Get Bigger and I Was So Mad). Mayer married his second wife, Jo, in 1979, and they had two children together. Mayer started working from his home in Bridgewater, Connecticut, surrounded by his two young children. This situation was most likely brought about another major theme in his works, family. Some particular titles in the Little Critter series where he has adventures with only one of his family members are: Just Me and My Dad, Just Grandma and Me, Just Me and My Mom, Just Grandpa and Me, The New Baby, and Just Me and My Cousin. In the other books, Critter usually relies on his family members to help him do things like bake a cake for his teacher (The Best Teacher Ever) or help doing his science fair poster (Just a School Project). Mercer Mayer’s main characters are usually independent, strong willed, and a bit on the rebellious/wild side. His characters aren’t afraid to take action and overcome obstacles in order to do what they know is the right. In The Queen Who Loved to Dance, after the King made it illegal to sing and dance, the Queen had to stop doing those things she enjoyed the most because even a queen must obey the law. In Shibumi and the kitemaker, Princess Shibumi knew that she must give up the comfortable life she led in the palace in order to help the poor people of her city. In There’s a Nightmare in My Closet, the main character is a boy who is absolutely terrified of what might be lurking behind the closet door. One night he decides that it is time to face his nemesis. In full armor and weapon in hand, the boy attacks his monster and makes the poor thing cry. Even though the boy is mad, he understands what it is like to be afraid and decides to let the monster sleep in his bed with him. Mayer received the National Book Festival Artist of the Year award in 2007. Contrary to what his professors thought, Mayer’s illustrations are very popular with all audiences. Mayer currently lives in Roxbury, Connecticut with his third wife Gina, with whom he co-writes many of the popular Little Critter books. He continues to draw inspiration from his grandchildren, who as he says, â€Å"Always remind me what it was like. † I am a big fan of Mercer Mayer’s writing and illustrations. However, the display of gender stereotyping is definitely an unfortunate part of the content in many of Mayer’s picture books. In Mayer’s Little Critter series the mom is almost always shown in the kitchen, doing laundry, or cleaning the house, whereas his dad is rarely depicted in the house. My favorite book of Mayer’s is Just a Mess, because my room is always a disaster. I remember one particular occasion when I was frantically searching for my softball cleats before a Little League game and couldn’t find them anywhere. I have always struggled with what goes along with growing up like being neat and organized, sleeping without the closet light on, going to bed at a decent hour, not juggling eggs, and other un-fun stuff. My favorite quote of Mayer’s is â€Å"It’s real fun to be an old kid. †

Marketing Plan For Tyrrells Potato Chips Marketing Essay

Marketing Plan For Tyrrells Potato Chips Marketing Essay The market for potato crisps in UK is a competitive market. It is very difficult to enter this market. Walkers is the biggest snack company in UK. There are also many competitors from domestic and international. For example, Pringle is a strong competitor for chips chips market. The recources, suppliers, buyers and customers were control by these big chips companies. However, the Tyrrells Potato Chips did. Since 2002, Tyrrells Potato Chips started to focus on a niche market of potato crisps; namely, the Premium Crisp market focusing on more affluent customers. The growth of the company is important for the companys owner. Tyrrells Chips is in a niche market, the chips are produce for specific group of customers. Therefore, the company need to meet these customers unique need. Firstly, customers from the higher social grades are slightly different from other general customers, they tend to spend more on better quality food. Tyrrells could use quality control to ensure their product meets a high standard and develop Tyrrells Potato Chips flavours. In addition, they need to find out more flavors of the chips, then evaluate which one can be accepted by these higher social grades customers. For example, develop the flavour of foie gras might more attractive for these customers than develop flavour of pork rind. The customers from higher social grades care about their health; especially female customers. The reason of this is ladies are more conscious of their weight and size. Customers who from higher social grades have more social events and formal meetings with people form the same grades. Tyrrells customers also need to care about their public images. That is a reason that customers from higher social grades usually do not want to try crisps. Therefore, Tyrrells Chips need to be produced by lower oiled and lower calories. The company need to develop the technique to produce a much healthier product. The Tyrrells Potato Chips customers are much more discerning buyers. Therefore, the company need to build the brand. Improve the customers loyalty of the brand. Though attract customers to join Tyrrells culture and build trust with their customers. In fact, regular customers is the most important group of people that Tyrrells should make. To Tyrrells, find out a solution that keep their customers consume Tyrrells Potato Chips regularly is more important than set a strategy that attract new customers. Branding is an important part of continued customer trust; however, the strength of retail brands is such that it is more and more difficult for newcomers to compete. Burt (2000) argues that grocers own brands are at least equal to those of manufacturers brands  [1]  . Therefore, Tyrrells needs to get their brand more recognised in order to compete in this tough market. Furthermore, these customers also need their foods have a premium price, in order to demonstrate their social grades. These customers prefer their foods are different from ordinary customers, they will not like to choose the same thing with ordinary customers, for example, Walkers crisps or Nandos Hot Peri Per. They want to choose something with premium price that can show their unique taste, even though the difference is so slightly that people can hardly recognize. Secondly, Tyrrells Potato Chips company still need to let their customers know what they really want customers know. The company should especially show their particular way to produce the chips. Including promote the advantages of Tyrrells Court Farm, which in the heart of the Herefordshire. In addition, how these advantages could influence the chips quality. Tyrrells also need to particular advertising their farm, which is local, reliable, and safe. The company also can let their customers know about their especial way of the hand-made chips, include which steps of the chips-making process are make by hand, in addition, why the company prefer hand-made rather than machine. For example, hand-made chips can ensure the chips thickness mostly the same, hand-made can also make sure the flavor is well mixed. Tyrrells could emphasis they are healthier food. They can show the science and technology research department, and assembly department though advertise. Furthermore, low fat, low oil, low calories need to be emphasised of the advertising process. The company also the feedback of the customers. Tyrrells customers usually come from higher social grades. These customers are sensitive, if these customers feel dissatisfied of the chips for several times, they might never buy Tyrrells again. The worse thing is, these customers might communicate with their social circle, it can make bad impressions for other customers. To Tyrrells, using price skimming strategy and focus on service can hold more customers from higher social grades. Finally, Tyrrells could through test the market to forecast the trend of the market. For Tyrrells, test the market seems the best way to know their new product can be accepted by their customers or not. They can test their new product in the best-selling place, for example, the test results from London Harrods, Selfridges and Fortnum Masons are more reliable than the results from Tesco Express. Task 2 To be a competitor in the chips market, Tyrrells need to seek the niche market of all the chips market. For this reason, Tyrrells Chips have to develop something that different from other competitors. Tyrrells market positioning is the particular chips for customers who from higher social grades or the discerning buyers. Thus, developing long-term relationship with these customers, improving customers loyalty and increasing the regular customers should be taken into account. As a firm that consider to construct a long-term strategy and structure, further develop long term customer relationship and equally long-term value with its customers, Tyrrells Chips might need to use marketing mix. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.  [2]  Marketing mix could be suggested to Tyrrells Chips who depends on customers. Elements of the marketing mix are often categorized into Four Ps; Product, Promotion, Place and Price. Firstly, Tyrrells need to focus on their product: product is the most important thing in Tyrrells sale strategy. The firm have to control their chips quality and to invest in technology. Undoubtedly, Tyrrells customers want the chips can be the best chips in the market. They need the chips healthier. Thus, Tyrrells have to ensure their chips with much less oil, fats and calories. In addition, for Tyrrells niche market, service is another important element in product. Building closer relationship with customers can improve customers sense of regard. Tyrrells customers belong to higher social grades, these customers society are more refined and courteous. In this situation, service can be the most influential element to keep excellent customer relationship. For example, some customers might worried about the bad small with they speak after they have chips, in this situation, Tyrrells could put gum inside the chips package to solve this problem. Furthermore, Tyrrells should pay attention on packaging design. Customers who can buy Tyrrells Chips are discerning buyers, therefore, Tyrrells should use the package design to attract these customer. Classical type design should be the best choice for Tyrrells. These customers have their own standard and preference of aesthetic. Classical design might be the safest way. In the other hand, Tyrrells should extend their vision. It is beneficial for Tyrrells to develop new product, rather than only produce chips. The firm can expend their product line. Other snack foods can be developed with the same way. For example, some people might not like eat chips because the crisp sound, this sound can make other around people feel uncomfortable and disrespect. To make sure customers can taste Tyrrells anywhere, the firm can develop other puffed food with less sound. Secondly, Promotion should be taken seriously. It is necessary for Tyrrells to promotion themselves. Promotion is the effort to inform and persuade potential customers in order to accomplish the sale of the product, services, or ideas.  [3]  The core of promotion for Tyrrells is building brand awareness. Advertising might be the best and commonest way to promote Tyrrells Chips. The firm can advertise their product by TV, poster and other mediums. TV advertise might be the most widely way to promote Tyrrells Chips. However, TV advertising also have its disadvantages. Normally, luxury brands and other brands for higher social grades customers resist TV advertising. TV advertising is normally for mass market. Contrarily, Tyrrells target market is niche market. Thus, the firm should avoid using TV advertising to equate with cheap brands. Advertising with luxury or fashion magazines could be batter for Tyrrells. To link with these luxury brands inside the magazines, Tyrrells can improve their brand level. To co-operate or to sponsor relevante events is another way to promote Tyrrells Chips. Inviting customers to these events can show these customers more about Tyrrells. Tyrrells also can invite their customers have a family travel to the Tyrrells Court Farm, which in the heart of the Herefordshire countryside. Families can relax in the countryside, it is a good opportunity to promote Tyrrells culture to their customers. Firm can show how the potato have been planted, and also can show how the chips have been made by hand. This can build customers brand loyalty. Thirdly, Tyrrells Chips need to find out the place that is suitable for their market positioning. Tyrrells customers may not like to purchase chips in supermarkets like Tesco, ASDA, Morrisons. Luxury stores is more suitable for Tyrrells, for example, Selfridges, Harrods, FortnumMasons and Harvey Nichols. These luxury stores focus on the same grades of customers with Tyrrells. Therefore, customers in these luxury stores customers can be the target of Tyrrells. Another important tool that Tyrrells use is key account management. A simple definition of key account management is developing the nature of the customer relationship in order to enhance understanding and to identify the true opportunity; aligning the business resources to act on that enhanced understanding, in order to secure competitive advantage and to enhance profitability.  [4]  Using key account management to develop a closer relationship with key customers. Chips market is a market that strong dependence with big customers. Building a close relationship with these customers is very diffcult to start, however, when everthing get on the right track, it is very beneficial for Tyrrells to make a long-term strategy. Tyrrells should using this tool to build a close relationship. Tyrrells can not sell their chips in open market, or sell it by them self, they need to sell their pruducts by Harrods, Selfridges, Fortnum Masons, etc. Tyrrells should develop closer relationship with these customers with . Firstly, communcation should be emphasised. A successful communication can get information quicker and more efficient. Using new techinology to make communication more efficient is suitable for Tyrrells. For example, virtual communication tools can achieve communicate with these key customers from internal, rather than just sale department communicate with purchase department. Secondly, Tyrrells need to fulfill these customers need and response more quicker. Offer tailor-made services and products can close relationship with these big customers efficiency. Finally, feedback should not be ignored. Receiving feedback from internal of customers can detect how good that the strategy be done. When receive feedback from key accounts, can also make relationship one step forward. Tyrrells can also offer their products in transport. For example, business premier of Eurostar could be the first place to offer their chips. Tyrrells can also offer their chips in airline first-class, as a local airlines, British Airways and Virgin Atlantic can be the best choice to build partnerships. In addition, the food guide books in airplanes or trains in the first class can also promote their product as well. Finally, price might last important for Tyrrells. However, Tyrrells also need to control the price relevant with the market. Price also need to be taken seriously because price is the most intuitive factor to show Tyrrells Chips market position. Tyrrells through control the price to attract their target customers. Even though Tyrrells customers are less care about the price, Tyrrells Chips also need to connect the price with its worth, after all, price is an important factor in market economy. Task 3 Since 2002, Tyrrells Chips make a huge successful in crisps market. When Tyrrells enter crisps market, the niche market that Tyrrells need to focus on is premium crisps market. At year 2002, when Tyrrells Potato Chips enter the market, premium crisps represented about 21% of the total crisp market, but by 2007, five year later, premium crisps represented 29%  [5]  . That show the successful of Tyrrells enter the market, even it is difficult to enter, Tyrrells also take a position in the premium market. Since 2002, Tyrrells try to attracted new group of consumers. Tyrrells found out a specific way to produce and promote their chips, higher quality, and higher society grades. The eaters were changing from males to women who preferred low fat crisps.  [6]   From the year of 2002, Tyrrells enter crisps market as a fresh. The company operated very well in their target market. However, Tyrrells still weak of capital accumulation, 5 years past, Tyrrells still is a small company that offer products and services for small customers. Tyrrells did not expanse their target market, thus, it is difficult to increase their profit. Without capital accumulation, Tyrrells did not have enough budget to improve their products, services and promote. Moreover, it is very difficult to invest for the future. The firm also have no enough budget of market expansion. Inevitably, Tyrrells would be bought by investment group. Task 4 To build personal relationships with customers, Tyrrells need to focus on approach relationship marketing. relationship marketing orientation is more modern approaches relating to marketing orientation, have suggested a relationship marketing approach. this recognized the importance of retaining existing customers and developing relationships with stakeholder groups( e.g. suppliers, distributors, etc). the theory is based on the premise of building a relationship as opposed to simply generating transactions.  [7]   Relationship marketing is an approach that developed to improve transaction marketing. According the definition, the relationship marketing emphasis customers relationship and satisfaction, rather than a dominant focus on sales transactions. For Tyrrells, build personal relationship with customers need to be taken seriously. Communicating with customers is the best way to know customers needs. Further, in Tyrrells relationship marketing strategy, the firm should use bilateral communication rather than unilateral communication. It is beneficial for Tyrrells to share and communicate information with customers. In addition, Tyrrells need to co-operate with others, which can achieve win-win situation. The aims of co-operation is increase interest of every parts of chain rather than harm others interests. Tyrrells can achieve more via co-operating with others. Furthermore, emotion is another factor that influence relationship marketing. Relative to material needs, the firm also need to satisfy customers emotional needs. Tyrrells need to meet customers both material and emotional expectation in order to achieve customer satisfaction. Finally, people are different. Firm should develop a closer relationship with different personality by different solution. For example, developing closer relationship with women Tyrells. The women need to feel connected to the brand. This can be done with personalised electronic communications. It can make women feel more like a family than just transaction. However, developing closer relationship with men should communicate shortly and with points. Concise conversation can let gentlemen feel comfortable. Tyrrells also need to track customers attitude immediately. To develop immediately feedback from customers in order to control the relationship with customers. The major problem and core aim of relationship marketing is how to keep customers. Building customer loyalty is the main topic of relationship marketing. How can Tyrrells get customer loyalty in relationship marketing? Three easy step to achieve this. Firstly, seeking target customers needs. Firm need to analysis customers needs, and conclude client satisfaction. High quality of products, friendly services and comfortable shopping experience are which the factors might influence Tyrrells customers preference. Focus on customers satisfaction can bring tangible( returned customers) and intangible assets( promote firm to others). Secondly, fulfill these needs and ensure customer satisfaction. Tyrrells can achieve customers satisfaction with these ways: providing high quality and satisfactory products and services, providing additional benefits and providing efficient communication approach. For example, customers may not satisfied current little flavors, when Tyrrells got this information, then the firm need to develop more flavors. Finally, for Tyrrells niche market, the essence of market competition is how to keep the customer resources. To keep existing customers is more important than attract new customers for Tyrrells. Thus, building customers loyalty can bring lots benefits. In relationship marketing, the main problem is how to build and keep long-term and interdependent relationship with customers, suppliers or distributors. Therefore, Tyrrells need to communicate with others initiatively. This can share the information quickly, in addition, firm can provide services to their customers or solve the problems with suppliers and distributors. Finally, firm need to perform their promises and commitments. It is very difficult to build trust relationship in market behaviour, because all the firm in the market want to maximum their profits. However, Tyrrells is in a niche market which offer chips for higher society grades, these customers usually shopping with consumption inertia, thus, how to obtain customers trust is more important for Tyrrells. Usually, fulfilling commitments can achieve high degree of mutual trust. If the firm promise to their customer, therefore, no matter what happend and how hard to achieve it, Tyrrells have to perform this promise. Even though sometimes Tyrrells might get loss, as return, it can increase customers trust and loyalty. Task 5 As a rapidly developing company, Tyrrells need to invest more in promotion. To be a competitive company in this modern society, Tyrrells Potato Chips should build brand awareness. In the year 2009, a French luxury fashion design label Christian Lacroix prepare to bankruptcy. French design house Christian Lacroix has reportedly filed for voluntary bankruptcy as the label seeks to protect itself from an onslaught of creditors  [8]  At the same time, another luxury fashion design label Christian Dior still made considerable net income 796 millions Euro in 2008  [9]  . Even though people believed economic crisis is direct cause for the CL bankruptcy, however, other luxury labels like CD, Chanel, etc. still can made profits in that year. CL can design the same quality of dress with CD or Chanel, some time CLs design may more beautiful than others. However, the unsuccessful promotion is another main reason of CLs bankruptcy. Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.  [10]  Shortly, the main objective of promotion is let firms target consumer know the brands which firm want consumers know. For Tyrrells, promotion can be achieved through various ways. As a famous chips manufacturer, Tyrrells should promote their chips brand in any relevant domains. For example, to be a sponsor of The Royal Welsh Show. Through sponsor for these show, Tyrrells can promote their business philosophy. healthy, premium and skilled. In addition, Tyrrells also can host society events, through communicate with consumers, to promote firms philosophy. Advertising is another communication tool that deliver messages to customers. As a main communication tool, advertise is a good way to promote the brand, also a effective way as well. Coca-Cola has long been recognized as the worlds most valuable brand. Its current value: $55 billion.  [11]  Advertising is an important factor that help Coca-Cola achieve this. In every Olympic Games, Coca-Cola will advertise their brand. In Atlanta 1996 summer Olympic, Coca-Cola advertised in any relevant area. The third quarter of 1996, Coca-Colas sale revenue increased 21%  [12]  . At the same time, as Coca-Colas biggest competitor, Pepsis profit decreased 77%  [13]  . This is a good instance for Tyrrells, Tyrrells should not content of current advertisement. Tyrrells can advertise on famous food magazine, like Restaurant Magazine. Luxury fashion magazine should be considered as well, Harpers Bazaar and Vogues could be good choices. In addition, invite gastronome and celebrity endorsements is another good way to advertise Tyrrells Chips. Even though Tyrrells do not have a big budget, they still need to highlight their advertising strategy. Omnipresent adversting is not very suitable for Tyrrells. One thing Tyrrells need to do is to aim their targets, key customers, affluent customers. It is more useful to adversting the point rather than adversting wide. Public relations is a communication tool that the firm use to building trust with public. The main mission of PR is how to maintain firms healthy image. Firstly, to be honest or at least let public think you are honest. Integrity is an important element for confidence-building. In the year 2009, Toyota was the largest car manufacturer in the world  [14]  . When customers complaints about Prius break problem and Toyota decided to repair those cars, it was already too late, Toyota lost the trust from consumers. Putting aside political factors, unresponsive public relations department might put the last straw on Toyota, to pull the firm into this passive situation. This is a bitter lesson for Toyota, however, Tyrrells can learn a lot from this case. Tyrrells should communicate with customers more efficient. Public relations department should receive the public problem Immediately. Then control and solve the problem as quickly as they can. Public trust is very easy to loss but hard to get, therefore, PR department should good at controlling the problem and make sure it will not be proliferated. Finally, Tyrrells should good at using a communication tool called internet marketing. Marketing on the internet is slightly different from real world. For Tyrrells, Marketing on the internet is promoting to young customers. Tyrrells can co-operate with social website like Facebook, Youtube or Twitter. For example, company can sponsor virtual farm on Facebook to attract young people, they can also use Twitter to push their voucher to customers. Tyrrells can collect customers email through using Tyrrells website log on system. The advantage is, Tyrrells can deliver their new message to the specific group of customers( younger, older,male, female, etc.). Disadvantage is, these emails might be marked by spams. Internet is not just promoting, customers could also shop online. Online shop can make transactions more flexible. When customers want to buy huge packages of chips, they can purchase a box of Tyrrells Chips online. It is very strange to purchase a box of chips, but when online shopping, customers do not need to worried about this. Online shopping also can make customers more flexible. For example, when customer shopping at Harrods, he want to purchase 5 packages of flavor Lightly Sea Salted, 5 packages of Sweet Chilli Red Pepper, it might very difficult to carry. However, online shopping can solve this problem. Chips are not clothes, sometimes customers do not need to fit them.

The Beginning of the N.F.L. Essay -- Art

The Beginning of the N.F.L. The year was 1920 and pro-football was in a state of confusion. The three main problems that led to all the confusion were, salaries rising, players jumping from team to team and the use of players still enrolled in college. So, on August 20, 1920, a group of men representing the four current pro teams met. When the day was done the American Professional Football Conference was born. The A.P.F.C. was formed to make one governing body over pro football. Then, on September 17, 1920, a second organizational meeting was held. At the second meeting the following teams attended: the Akron Pros; Canton Bulldogs; Cleveland Ohio Indians; Dayton Ohio Triangles; Decatur Illinois Staleys Athletic Club; Hammond Indiana Pros; Massillon Tigers; Muncie Indiana Flyers; Racine [a Chicago street] Cardinals; Rochester New York Jeffersons; Rock Island Illinois Independents; and [the State of] Wisconsin. One of the first orders of business was to change the name of the American Professional Football Conference to the American Professional Football Association. The second order was to appoint a president. So Native-American Olympic Gold Medallist Jim Thorpe was elected as league president. Other rules were made such as a membership fee of $100 per team; to be charged to give an appearance of respectability No team ever paid it. Scheduling was left up to the teams, and there were wide v ariations. This occurred both in the overall number of games played and in the n...

Porter 5 forces on Tourism industry and explanation Essay

The UK Inbound Tourism IndustryIntroduction:Tourism is seventh of the largest industries in the UK, worth  £74 billion to the UK economy. There are currently 2.1 million jobs in the industry. Within the inbound Tourism to the UK, 30 million overseas visitors who came in 2005 spent  £14 billion on holidays 2005 was a record year for UK inbound tourism both in terms of volume and value. The UK ranks fifth in when compared international tourism earnings league behind the USA, Spain, France and Italy. Within UK home Tourism, UK residents in 2005 took 59.3 million holidays of one night or more spending  £11.5 billion. They even took 22.5 million overnight business trips spending  £5.3 billion and  £52.7 million overnight trips to friends, family& relatives spending  £5.4 billion (Mintel 2008)(Visit Britain, ). Porters Five Forces:Fig 1:Threat of New EntrantsThreat of new entrants into the tourism industry is very high; there were a handful of low-priced carriers in the UK, flying mostly to holiday destinations. The market valuation of Ryan air become more than that of British Airways. Since then, there are many more new entrants in the low-cost carrier sector, posing major threats to the front runners, Ryan air and Easy Jet. A shake-out of the low-cost segment is taking place. The share price of Ryan air has begun to decline because of the threat of new entrants (Beech and Chadwick, 2006). Factor 1 – Economies of ScaleNew entrants have to match existing providers to be able to survive and grow. One appeal for new airline entrants is the forecast increases in UK air travel from 200 million at present to 500 million journeys in 2030. The World Tourism Organisation estimates the doubling of air journeys over the same time period. Matching the cost base of existing new careers, new entrants could control a share of the air journeys. Within this long-term trend, there are likely to be reductions caused by events of and the wars in Afghanistan and Iraq. This can lead to consolidation through takeovers, as this happened through the merger of Klm and Air France, TUI taking over Thomson and Thomas Cook merging with German-based tour operators. These have led to companies with a global presence in the tourism market (Beech and Chadwick, 2006). Factor 2 – Product DifferentiationA new entrant has to have a unique selling point to attract customers. In tourism, there is a major tendency among tourists to be tempted by special offers in the form of discounts, add-ons and novelty value. Tourists have changed destinations, or choose different offerings in the same destination, depending on what was on offer and at what price and quality, or have moved from high-cost to low-cost carriers for their travel. There are companies that look to develop a unique product and branding, such as Thomas Cook (offering Club 18-30) and Saga (providing holidays and other products for the 50+ age group), and ecotourist holidays by TUI (Beech and Chadwick, 2006). Factor 3 – Switching CostsThese are one-time for the customer in switching from one supplier to another. In booking a holiday, travel agents shops tend to be in close immediacy to one another, and can be accessed by the internet and the telephone. Customers are used to shopping around and especially, in a culture driven by bargain hunting. Selecting which country to visit is influenced by whether it offers value for money (Beech and Chadwick, 2006). Factor 4 Capital Investment and Working CapitalThis can be a considerable entry barrier. For example, Iberostar are expanding by creating resorts in Croatia and the Caribbean. These require large capital investment and operating costs and a long-term commitment, which is predicted on an assessment of economic and political stability in these destinations. Existing resorts will need renewed investment to preserve their competitiveness (Beech and Chadwick, 2006). Factor 5 – Access to Distribution ChannelsConsolidation in the holiday market means that organisations such as Thomas Cook and TUI have considerable vertical integration involving hotels, airlines and travel agents and by market development have expanded their distribution channels. Independents have to develop their own networks. However, telesales and internet intermediaries have created new opportunities for new entrants to sell their services (Beech and Chadwick, 2006). Factor 6 – Government Policy and Regulation:Laws passed by governments can act as an individual to new entrants. Some governments require investment to be linked to a local partner. The Maastricht Treaty of 1991 freed up the free movement of capital from one member state to another within the European Union. In the Mallorcan resort of Palma Nova/Magaluf, the local organisation of tourism businesses is lobbying municipal and regional government not to allow the development of all inclusive resorts because their members will lose sales to these tourists (Beech and Chadwick, 2006). Threat of SubstitutesThe threat of substitutes is low for the tourism industry. British people took their holidays in UK resorts before the 1960s. However, since the late 1950s, the development of jet travel has opened up travel to European destinations that leads to the decline of UK resorts. However, there has been the potential to develop sales to UK destinations. Power of CustomersThe power of customers is high, because they can have a huge power and influence profitability. Tour operators such as Thomas Cook and TUI purchase large volumes of hotel accommodation at the lowest prices. A common complaint by hoteliers is that if they do not comply, tour operators take their custom elsewhere. Tour operators identify a new destination with low start-up costs, and compete with existing destinations, which are then forced to lower their prices. Holiday-makers make choices based on quality at the lowest price and choose destinations different from the previous year . Power of SuppliersPower of suppliers is low. When suppliers have bargaining power, they can vary prices and quality of their services. In tourism, suppliers include raw materials, equipment, financial services and sources of labour. Tour operators have been evading travel agents by selling direct to holiday-makers through telesales and the internet . Intensity of Competition RivalryIntensity of competitive rivalry is very high, because organisations can face direct and indirect competitors. In tourism, direct competitors will depend on the sector of activity. In hotels, there are companies providing an economy, mid-range or top-level service, for which they charge an appropriate price. They compete within their own segment. By contrast, low-cost airlines operating short hauls were better able to survive and grow. The high-cost airlines were forced to engage in price cutting and competing with low-cost airlines to retain business. The long haul airlines have learnt to reduce turnaround times between flights, reduce operating costs and become leaner and meaner. The low-cost airline sector is competitive with 50 firms in Europe alone. There is the threat of high cost carriers competing in the no-frills sector as British Airways is threatening to do (Beech and Chadwick). Conclusion:To sum it up, competition in the UK tourism industry is fierce. Investment is so risky that responsible ethical investment companies withdraw from investing, and therefore the opportunity of ethical investment power is lost. It has become harder for travel companies to compete, because the products they offer are relatively the same. They have higher margins because of lower price sensitivity of wealthy customers. After all, companies goal is to have high profits and high sales. The nature of the relationship between a small business firm and its customers is trust. The answers to certain questions concerning practices with probable ethical consequences can be used by small business owner to prevent the perception of unethical practices. Refrences: Mintel Reports Accessed from http://reports.mintel.com/ Dated 8th of November. Robert M Grant (2008) Contemporary strategy analysis,6th Ed, BlackwellBeech, J. and Chadwick, S (2006) Accessed from The Business of Tourism Management on Dated 8th of NovemberVisit Britain (2006). Booking Patterns International versus Domestic Tourism Travel Accessed from www.tourismtrade.org.uk on dated 10th of November.

Cincinnati Water Air Pollution Plan Essays

Cincinnati Water Air Pollution Plan Essays Cincinnati Water Air Pollution Plan Paper Cincinnati Water Air Pollution Plan Paper Essay Topic: Air pollution Water pollution Basically, it can be defined as the presence of chemicals in the atmosphere in incinerations high enough to affect climate and harm organisms and materials (Miller, 2005). The air pollution in Cincinnati is photochemical smog, which is also called brown-air smog. Photochemical smog is a mixture of air pollutants formed by the reaction of nitrogen oxides and volatile organic hydrocarbons (VOCE) under the influence of sunlight (Miller, 2005). There are several factors contributing to the photochemical smog over Cincinnati. Car exhaust, industry, coal-burning, gas-powered lawn equipment, paints and boats on the Ohio River are some of the major contributors with AR exhaust contributing 44% alone. Oak trees in the surrounding hills emit high levels of Voss which are ingredients in the development of the smog. Photochemical smog has many harmful effects to human health and the health of other living organisms but it also increases the rate Of destruction Of buildings, metals and rubbers. Water pollution in Cincinnati is just as harmful. The Ohio River ranks number three on the list of the most polluted waters in the United States. One of the pollutant sources is from Mill Creek which runs near Cincinnati and is highly industrialized. Wastes and toxins from factories and plants are dumped into Mill Creek contaminating the water which then flows into the already highly polluted Ohio River, which is also polluted from industry, agriculture and barges carrying coal, oil, wastes and chemicals. There are some naturally occurring prevention methods like rain, snow wind and cooler temperatures but these alone cannot put a stop to the severe air and water pollution in Cincinnati and its surrounding towns. Human intervention is needed and it is needed now. City, state and federal government programs need to be put into place to find and enforce solutions. To clean up the air in Cincinnati transportation planning and changes need to be implemented. New transit services, park-and rides and bicycle paths along with education would help lower emissions from vehicle exhaust. Using bodiless as a fuel source in factories rather then burning coal would lower emissions as would funding more buses to be switched from burning old fuel sources to using an alternative fuel like bodiless. Selectively replacing the large amount of oak tress in the surrounding hills with trees that emit lower levels of Voss would also assist in reducing the photochemical smog over Cincinnati. Changing factories and companies to alternative energy sources, such as solar, would assist with air quality but these costs would be very high and difficult to enforce. We have options to clean up the water in Cincinnati also. The first is to clean up the air. Pollutants from the air are transferred to the ground and to the waterways by rain, snow and winds. By reducing air pollutants the first step is taken in reducing water pollution. Factories and plants that will find substitutes to the toxic chemicals they use can reduce the harmful effects to the water and air. Source reduction and recycling within the factories and lands would greatly red cue the wastes going into the waterways. Reusing the waste water that has been treated for irrigating crops would keep the wastes from being dumped directly into Mill Creek and the Ohio River. The most cost-effective and feasible solutions to reduce air and water pollution Start with education and community involvement. TO reduce air pollution car exhaust emissions must be dramatically reduced. Providing more public transport with vehicles using bodiless and teaching the citizens of Cincinnati the benefits of public transportation along with replacing oak Reese in the surrounding hills with trees that emit lower levels of Voss air pollution can be reduced greatly. Parking garages and parking lots can be removed as a means of encouraging public transportation and replaced with parks that have organisms and plants that support the ecosystem and air quality. The best means of restoring water quality to Mill Creek is prevention of waste through source reduction. This would also be the most cost-effective strategy. Company ices setting zero waste goals by reusing and recycling would assist in preventing these wastes that are washed into the waterways and sake operational costs more efficient as well. By making pollution prevention as important as safety regulations and quality control regulations for companies these goals could be easily attained. Cincinnati, Ohio and Evansville, Indiana share similar water pollution issues as the Ohio River runs through both areas. The toxins from waste dumping in Cincinnati are washed down to the Evansville where soil erosion adds to the pollution. By following the strategies of reducing wastes in Cincinnati and preventing soil erosion through low impact development and smart growth in Evansville both communities can begin reducing pollution along the Ohio River and set an example for other communities to do the same. Cincinnati and Evansville both have high levels of air pollution but the sources differ. The main source Of air pollution in Evansville is from utilities and the main source in Cincinnati is from vehicle exhaust. Both are dangerous to life and the ecosystem and both can be controlled through education and implementing plans that follow the 4-RSI of resource use: refuse, reduce, recycle and reuse (Miller, 2005). Air and water pollution affect our ecosystems and lives more dramatically hen many citizens of the united States and citizens from all over the world are willing to admit. Lack of education plays a big role in this denial of the facts.

Free Essays on History Of Depression

Depression – What is it? Depression is an affliction that over 20% of Americans will experience in some form during their lifetime. It is one of the most common and serious mental health problems facing people today. Many people experience feelings of sadness, or melancholy every now and then. But when these feelings last for weeks, months or even years, it is referred to as clinical depression. Depression can hamper a person's ability to function effectively throughout the day and even eliminate their desire to get out of bed in the morning to face the day. According to the National Institute of Health, in any given year, 9.5% of the population in the United States will have a depressive disorder , with women more than twice as likely as men to experience depression at sometime in their life. Those most likely to experience depression are married women, women in poverty, adolescents, and unmarried men. Depressive illnesses often interfere with normal daily functioning and cause pain and suffering both to th ose who have the disorder as well as those who care about them. Many people begin to feel depressed because of a notable event or events. The events of September 11, 2001 are an example of those types of events. Not only did these tragedies affect families who lost loved ones but also those who may have only witnessed the events on television. The suddenness and intensity of the attack was so incomprehensible that many were unable to cope and fell into a depressed state. Family history and genetics also play a part in the greater likelihood of someone becoming depressed in their lifetime. Increased stress and inadequate coping mechanisms to deal with that stress may also contribute to depression. Depression is not a purely biochemical or medical disorder. There are biological and psychological components to every depression. Types of Depression When people talk about â€Å"being depressed† they are typically referring to... Free Essays on History Of Depression Free Essays on History Of Depression Depression – What is it? Depression is an affliction that over 20% of Americans will experience in some form during their lifetime. It is one of the most common and serious mental health problems facing people today. Many people experience feelings of sadness, or melancholy every now and then. But when these feelings last for weeks, months or even years, it is referred to as clinical depression. Depression can hamper a person's ability to function effectively throughout the day and even eliminate their desire to get out of bed in the morning to face the day. According to the National Institute of Health, in any given year, 9.5% of the population in the United States will have a depressive disorder , with women more than twice as likely as men to experience depression at sometime in their life. Those most likely to experience depression are married women, women in poverty, adolescents, and unmarried men. Depressive illnesses often interfere with normal daily functioning and cause pain and suffering both to th ose who have the disorder as well as those who care about them. Many people begin to feel depressed because of a notable event or events. The events of September 11, 2001 are an example of those types of events. Not only did these tragedies affect families who lost loved ones but also those who may have only witnessed the events on television. The suddenness and intensity of the attack was so incomprehensible that many were unable to cope and fell into a depressed state. Family history and genetics also play a part in the greater likelihood of someone becoming depressed in their lifetime. Increased stress and inadequate coping mechanisms to deal with that stress may also contribute to depression. Depression is not a purely biochemical or medical disorder. There are biological and psychological components to every depression. Types of Depression When people talk about â€Å"being depressed† they are typically referring to...

Maggi Essay Example

Maggi Essay Example Maggi Essay Maggi Essay Behavioral: Magi has segmented its market on the basis of product usage rate, its occasional usage characteristic, willingness of the buyer to purchase and the product benefits they sought. Cryptographic: Segmentation of market by Magi has been done also keeping in mind the lifestyle of urban families, office-goers, working women, health consciousness of people and childrens need for taste and fun. Targeting: Initially Magi targeted the children and working class women . Later it extended its reach to the young college students, professionals. Now it has also represented itself as a food product for all age groups and hence including the old age. Positioning: In the beginning Magi positioned itself as a convenience product for mothers and fun product for children. Keeping in mind that people are becoming more and more health-conscious it has become a health product as well. Magi stands strongly in instant food market. Marketing Mix Product: Magi is a nestle brand of instant food products right from instant noodles, ketchups, sauces, cubes, seasonings etc. It was introduced in India in 1982. Some of he major products of Magi are: Magi 2-minute Noodles, Vegetable data noodles, Magi Sauces, Magi Miasmal, and Magi Soups. Price: Understanding that Magi is a snack and only some would be willing to pay more, it has priced its products accordingly. Also to extend its reach in the rural market Magi has introduced value for money packs priced at RSI 5. Place: Magi as brand has a wide reach across the market, be it a small retail shops on the streets to the big ones like Big bazaar. Its distribution network is also well spread. Promotion: The promotion strategy initially regarded working women and children with attractive ads and tastiness such as Mummy book Alga Hahn Bas 2-minute. It has always focused its promotional strategy around family. Over the years it has tried to connect to its target consumers by inviting experiences and innovative recipes, Magi Viceroy campaign, various exchange scheme, return gifts, coupons and free promotional trial packs. It has also tried to attract its potential consumers by attractive packaging. Competitions: Initially Magi was the sole choice in the instant food category . UT later when Magi was acing problems due to change in taste, Top Ramee cashed on the opportunity and emerged as a strong competitor. Presently Magi is also facing competition from new entrants like Horrific Foodless, Nor Soupy noodles, Sunniest Yippee noodle, Tasty Treat and several other smaller players. SOOT Analysis Strengths: Maggie is market leader in the instant food category, especially instant connect with them. It has a strong distribution network and high advertising share Weakness: Throughout the years flavors have remained the same and any new innovation in taste has not been welcomes by consumers.

Consumer product safety Research Paper Example | Topics and Well Written Essays - 1000 words

Consumer product safety - Research Paper Example l injury and defense of negligence Duty of care and breach of duty care This is a legal obligation of a person or organization to avoid omission, which can be, reasonably foreseen consequently causing harm to others. In this context, the duty of care of manufacturers of garlic slicer is fundamental to avoid potential risks to users. In actual sense, manufacturers have a responsibility of care to prevent damage or injury arising from failure or fault of their products (Consumer Product Safety division). It is noteworthy that, the model of the duty of care should be proved before proceeding with an action in negligence. Conversely, an individual who without any element of personal fault sustains an injury caused by a defect in the design or manufacture of a product rendering it unreasonably dangerous to normal use, may recover from the product’s manufacturer without proof of negligence. Standard of care This refers to manufacturer’s obligation of ensuring proper descripti on of product usage. It involves a provision of proper usage guidelines and associated cautions (Consumer Product Safety division). This may include package inserts, which describes all forms of information related to the prescribing data. The package inserts refers to the specific product information, which includes the medication itself. It is worth noting that, the product inserts do not define the standard of care for the use of the prescription medications however, the key concern is how the courts rule on the matter. The fundamental aspects attributed to the insert information include the possibility of establishing the applicable standard of care, which can be used as evidence in the determination of the applicable standard of care. In addition, whether this information can be used to in the... Consumer product safety Consumer protection statute refers to the laws that regulate relationships between individual consumers and manufacturers. This study examines the product liability statute. This statute governs the liability of the manufacturers, wholesalers, distributor and vendors for damages caused by faulty products. The fundamental role of the product liability statute is to enhance consumer protection from dangerous products. This law holds the manufacturers, wholesalers, and vendors responsible for such product faultiness. Manufactures have a fundamental role in ensuring the consumer safety is assured. However, restriction on negligence actions implies that, while damages may be recompensed for individual damages or injuries caused, damages will not be awarded for economic losses. Consumer protection statute refers to the laws that regulate relationships between individual consumers and manufacturers. This study examines the product liability statute. This statute governs the liability of the manufacturers, wholesalers, distributor and vendors for damages caused by faulty products. The fundamental role of the product liability statute is to enhance consumer protection from dangerous products. This law holds the manufacturers, wholesalers and vendors responsible for such product faultiness. In conclusion, manufactures have a fundamental role in ensuring the consumer safety is assured. However, restriction on negligence actions implies that, while damages may be recompensed for individual damages or injuries caused, damages will not be awarded for economic losses.

Interpersonal Communication Term Paper Example | Topics and Well Written Essays - 1750 words

Interpersonal Communication - Term Paper Example Schuler in 1979 â€Å"took a major step forward in the area of research on organizational communication with his role-perception transaction-process model of organization communication, which describes the relationship among communication, role perceptions, and two outcome variables-satisfaction and performance† (Penley 309). It is evident that effective interpersonal communication enhances the satisfaction of employees and this would in turn result in better performance and subsequent easy accomplishment of the organizational goals. Today’s employees need to interact with consumers, coworkers and the management constantly and no employee would like to engage in work in isolation. These factors have increased the role of effective interpersonal communication skills in the business scenario. The positive outcomes of maintaining effective interpersonal communication skills within the organizational setting are many and varied. These may vary from increased productivity, g reater commitment to a very conducive work environment where each one can strive towards achieving the organizational goals. Researchers have emphasized that interpersonal skills help enhancing organizational commitment within the organizational culture. ... The researches resorted to a descriptive survey for the purpose of the study. The survey was administered on two public organizations in Qom city and the participants of the study were consisted of 106 individuals who were randomly selected from these two public organizations. It has been identified that â€Å"poor communication skills can cause irrevocable damage to relationships; affecting productivity, satisfaction, performance, morale, trust, respect, self confidence, and even physical health† (Matin Jandaghi and Karimi 387). It is, therefore, imperative that effective interpersonal skills are maintained and fostered in the workplace so as to endure healthy, positive and result oriented organizational behavior. There are many definitions of interpersonal communication. However, in the management and business scenario Avkiran’s definition is of great significance. For the author, â€Å"interpersonal communication skills are ability to respond to staff's needs positi vely, fostering a non-discriminatory work environment where staff can develop to their full personal potentials, and delegating authority† (Matin Jandaghi and Karimi 388). Managers and leaders needs to be advocates of interpersonal communication skills. Effective leaders can make use of their interpersonal communication skills to inspire and motivate their employees and in handling conflicts, developing team building and in promoting desirable organizational change as and when necessary. As efficient leader, through his/her interpersonal skills, can very easily motivate, persuade and empower his/her followers or employees. It is also worthwhile to unearth the relationship between organizational behavior and interpersonal communication in an organizational setting. One should always

Identifying and explaining the various types of crime control Essay

Identifying and explaining the various types of crime control strategies in which law enforcement agencies are utilizing today in the United States of America - Essay Example Extreme violence is also an emerging concern as crime advancement (Astorga, Luis and David, pp 56) The international crime has also been reported to be so prevalent. International criminals, borders are not this to be considered, until when it is time to seek a hide out from a criminal act. Substantial amounts of money tend to be passed through international financial systems. The amount of money transferred tends to be so substantial which further undermines the economy of the entire globe as it opens up channels for money laundering. The criminal gangs tend to be very organized in a series of crime businesses which they operate. In addition, they capitalize on the growth in the international communications and transportation, in order to advance their criminal operations, further forming potential alliances (Bush, p.11). On the international scene, international criminal’s corrosive activities of the post-Cold War era are now a threat to all countries and regions alike. In this case, the United States of America is not an exception. The international crime must now be looked at not only as a law enforcement problem or failure, but also as an increasingly formidable threat to both national and international security concern (Koops, Bert-Jaap, et al, 2009, pp.1-24). International crime is a threat to the United States and as a result, the interests that are posed by these international crimes have to be looked at in a three dimensional and interrelated categories. Those categories include threat to the American people and the communities in general, as a threat to the American financial institutions and businesses, finally threat to the international security and stability as a whole. With these three dimensions, the United States law enforcement agencies can then formulate the right strategies in place to make sure that crime is well taken care of in the form of

Organization from a communication management perspective Assignment

Organization from a communication management perspective - Assignment Example These social media categories serves the organizational communication to its intended audience. Its intended audience could be the organization’s members and officers and in the case of a business organization, to its target market, shareholders, potential customers and regulatory agencies. The use of social networking does not only provide an interactive web presence but also reinforces the positive image of the company by informing the public about the organization’s products, services and activities including its business practices that would reflect good corporate citizenship consistent with the practice of ideal organizational communication. Theories of organizational communication posits that organizations need to relay itself not only with its internal customers (employees) but also with the external customers not only the positive activities that made them as organization but also the values that help shape the organization thereby fostering not only understandi ng about the company but also reinforces its positive image as well (Dainton and Zelley, 2005). Social networking as a function of social media is also an excellent platform to communicate corporate culture that animates the organization enabling its intended audience to understand and relate with the company better. Another social media category that can benefit an organization from a communication management perspective is the search category such as Google and Bing. This is essential because search engine ranking establishes the web presence of the organization. If the organization cannot be found on the search engine either through plain search or links, it would also be tantamount to being absent in the web. Even if the organization has an excellent website or social media page, it would be tantamount to nothing if it cannot be reached by its intended audience. In organizational communication, it is essential that the message of the

Diseases Term Paper Example | Topics and Well Written Essays - 1500 words

Diseases - Term Paper Example (2). The parasitic protozoa species of the plasmodium genus is responsible for malaria in humans making it the vector for transmission of malaria. The primary mode of transmission of the infection is through the bite of a female anopheles species of mosquito. Severe malaria that can lead to severe morbidity or even death is normally attributed to Plasmodium falciparum. Though malaria can also be transmitted during blood transfusion or between mother and child during pregnancy, these modes of transmission are found to occur rarely. (2). The plasmodia are present in the saliva of the infected anopheles mosquito and pass it on to the human host at the time of drawing blood from the human as its meal. The plasmodia target the red blood cells and enter them and use the hemoglobin and other proteins in the cells for nutrition. This results in RBC cystoloysis leading to the toxic metabolic byproducts entering the blood stream and producing the symptoms of malaria, which resemble flu and include chills, headache, myalgias, and malaise. Jaundice, anemia and kidney failure are the more severe results of malaria, which can progress to coma and death. The more severe consequences of malaria can be avoided through proper treatment. (2). Chloroquine phosphate remains the drug of choice in the treatment of malaria. (2). However the treatment of malaria is not easy because of resistance to chloroquine and evaluation of resistance by the infecting strain is essential to decide on the anti-malarial agent to be used. Where resistance is encountered use of other forms of quinine or a range of other anti-malarial drugs capable of arresting the infection would have to be considered for use. (3). Filariasis occurs in both humans and animals. The nematode parasites of the order Filariidae or filariae are responsible for the infection. Only

How Does the Legacy of Colonialism Contribute to Some of the Economic Essay

How Does the Legacy of Colonialism Contribute to Some of the Economic Issues Facing Caribbean Countries Today - Essay Example Colonialism can be defined as â€Å"the domination of people another country† (Osterhammel & Frisch, 1997, p15). This involves suppressing the inferior culture. These Caribbean countries include Jamaica, Haiti, Cuba, Dominican Republic, and Puerto Rico among others. Caribbean countries have common problems, which include financial stress and lack of sufficient investment; as a result, they face crisis in the credit markets. Nevertheless, colonialism impact on the Caribbean countries is felt up to date. Cuba and Puerto Rico gained independence in 1901 whilst Jamaica and Trinidad gained their independence in 1962 (History of the Caribbean 2012). Colonial governments were mostly undemocratic, and emphasized on divide and rule, which weakened the local power institutions. This paper will discuss the legacy of colonialism in relation to some of the economic issues facing the Caribbean countries. Legacy of colonialism and its contribution to some of the economic issues facing Caribb ean countries today The Caribbean countries struggled, but were full of courage for many years to attain their freedom and democracy as well. These countries have been a target to many developed countries due to their natural resources. However, the Caribbean countries have, over the years, tried to improve their economy to no avail; they have also tried to engage in clothes production, processing of food, and manufacturing of sugar, all of which have ended up in failure. The effects of colonialism have been felt on the Caribbean economy, which have contributed to its weakness. Though the Caribbean countries have attained their independence, some colonial policies hinder the Caribbean economy from excelling, posing as a ground for exploitation. According to The Michael Manley foundation (2006), colonizers of the Caribbean countries benefited greatly from controlling these countries; for instance, slave trade impacted positively on the industrialization of Britain, and as a result, e merging as the wealthiest nation. The colonized countries did advanced partially, as all the profits extracted from their resources benefited the mother countries of the colonizers. In addition, the Caribbean countries were not in a position to produce what they required, but they produced what the colonizers needed (The Michael Manley foundation, 2006). Today, the developed nations continue to benefit from the natural resources of the Caribbean countries with insignificant returns. For instance, Trinidad produces oil while Jamaica produces coffee, bananas, and sugar, all of which are exported to the developed countries. The developed nations use these raw materials to the benefit of their countries, and export the finished goods to the Caribbean countries; as a result, they make huge profits, while the Caribbean countries receive fewer returns. Colonialism encouraged the exportation of agricultural goods; as a result, the Caribbean countries have continued to lay more emphasis on t he exportation of such goods rather than investing in their manufacturing industries by expanding them. If the Caribbean countries would expand on their manufacturing industries, they would gain more profits through exporting finished goods, rather than raw goods, and as a result, boosting their economy. Importing more and exporting less is the trend of the Caribbean countries, this trend began in the colonialism era, where these colonized nations imported goods from the colonizing

Organization from a communication management perspective Assignment

Organization from a communication management perspective - Assignment Example These social media categories serves the organizational communication to its intended audience. Its intended audience could be the organization’s members and officers and in the case of a business organization, to its target market, shareholders, potential customers and regulatory agencies. The use of social networking does not only provide an interactive web presence but also reinforces the positive image of the company by informing the public about the organization’s products, services and activities including its business practices that would reflect good corporate citizenship consistent with the practice of ideal organizational communication. Theories of organizational communication posits that organizations need to relay itself not only with its internal customers (employees) but also with the external customers not only the positive activities that made them as organization but also the values that help shape the organization thereby fostering not only understandi ng about the company but also reinforces its positive image as well (Dainton and Zelley, 2005). Social networking as a function of social media is also an excellent platform to communicate corporate culture that animates the organization enabling its intended audience to understand and relate with the company better. Another social media category that can benefit an organization from a communication management perspective is the search category such as Google and Bing. This is essential because search engine ranking establishes the web presence of the organization. If the organization cannot be found on the search engine either through plain search or links, it would also be tantamount to being absent in the web. Even if the organization has an excellent website or social media page, it would be tantamount to nothing if it cannot be reached by its intended audience. In organizational communication, it is essential that the message of the

How Does the Legacy of Colonialism Contribute to Some of the Economic Essay

How Does the Legacy of Colonialism Contribute to Some of the Economic Issues Facing Caribbean Countries Today - Essay Example Colonialism can be defined as â€Å"the domination of people another country† (Osterhammel & Frisch, 1997, p15). This involves suppressing the inferior culture. These Caribbean countries include Jamaica, Haiti, Cuba, Dominican Republic, and Puerto Rico among others. Caribbean countries have common problems, which include financial stress and lack of sufficient investment; as a result, they face crisis in the credit markets. Nevertheless, colonialism impact on the Caribbean countries is felt up to date. Cuba and Puerto Rico gained independence in 1901 whilst Jamaica and Trinidad gained their independence in 1962 (History of the Caribbean 2012). Colonial governments were mostly undemocratic, and emphasized on divide and rule, which weakened the local power institutions. This paper will discuss the legacy of colonialism in relation to some of the economic issues facing the Caribbean countries. Legacy of colonialism and its contribution to some of the economic issues facing Caribb ean countries today The Caribbean countries struggled, but were full of courage for many years to attain their freedom and democracy as well. These countries have been a target to many developed countries due to their natural resources. However, the Caribbean countries have, over the years, tried to improve their economy to no avail; they have also tried to engage in clothes production, processing of food, and manufacturing of sugar, all of which have ended up in failure. The effects of colonialism have been felt on the Caribbean economy, which have contributed to its weakness. Though the Caribbean countries have attained their independence, some colonial policies hinder the Caribbean economy from excelling, posing as a ground for exploitation. According to The Michael Manley foundation (2006), colonizers of the Caribbean countries benefited greatly from controlling these countries; for instance, slave trade impacted positively on the industrialization of Britain, and as a result, e merging as the wealthiest nation. The colonized countries did advanced partially, as all the profits extracted from their resources benefited the mother countries of the colonizers. In addition, the Caribbean countries were not in a position to produce what they required, but they produced what the colonizers needed (The Michael Manley foundation, 2006). Today, the developed nations continue to benefit from the natural resources of the Caribbean countries with insignificant returns. For instance, Trinidad produces oil while Jamaica produces coffee, bananas, and sugar, all of which are exported to the developed countries. The developed nations use these raw materials to the benefit of their countries, and export the finished goods to the Caribbean countries; as a result, they make huge profits, while the Caribbean countries receive fewer returns. Colonialism encouraged the exportation of agricultural goods; as a result, the Caribbean countries have continued to lay more emphasis on t he exportation of such goods rather than investing in their manufacturing industries by expanding them. If the Caribbean countries would expand on their manufacturing industries, they would gain more profits through exporting finished goods, rather than raw goods, and as a result, boosting their economy. Importing more and exporting less is the trend of the Caribbean countries, this trend began in the colonialism era, where these colonized nations imported goods from the colonizing

Jim Morrison by Kelly Larson Essay Example for Free

Jim Morrison by Kelly Larson Essay Jim Morrison by Kelly Larson 1943-1971 There are many figures in music that make them a household name, Jim Douglas Morrison, the lead singer of The Doors a popular rock group in the late 60s who died at a very young age, has made him just this. Jim Morrison was in the only extremely progressive rock bands of that time, experimenting with synthesizers, and new ways to play the otherwise boring guitar; this band the doors was truly something else. Many people thought that Jim was a genius others thought he was a fool. He had very public arrest and court trail about exposing himself to a crowd in 1969 raised increasing questions about his actual death in 1971. Jim Morrison set new ways to write music and poems for the new avant-garde generation that would follow in the years to come. He would inspire some of the most successful musicians many years after his death. In death Jim was perceived more than just a rock star he was now a legend. Jim Douglas Morrison was born on December 8th, 1943 in Melbourne Florida, what is now cape Kennedy naval base. Jims father Steve Morrison was from Florida; in high school he was a gymnast and a cheerleader. He entered the Second World War but never actually fought. He met Jims mother Clara in Honolulu Hawaii in 1941, at a naval dance. Clara was Steves opposite; he was conservative she was liberal. Soon after they met they married in that same year. After they were married Steve was taught how to fly, he would regularly fly over the pacific. In 1943 Jim was born in one of many naval bases were he and Clara stayed. After the war ended he returned home to Clearwater Florida, to live nearby his parents and Jim grandparents who were extremely republican and average churchgoers. Lifestyle for Jims early life was hectic they moved frequently a typical military lifestyle; over the point of five years after Jim was born the Morrisions had two more children besides Jim. Although Jim always said his parents and siblings were dead in many interviews they were very much alive at that time. They lived in Washington D.C, and Florida to California. When Jim was five years old he was in a car traveling along with relatives along the highway near Albuquerque and Santa Fe, Jim had a life changing experience. Jim grandmother Caroline said We came upon an accident Indians were wailing And crying. Later we thought it was very unusual Because we  thought Indians didnt cry. We thought They were more stoic than that. Jimmy was very Much affected he wanted to do something. We Stopped lance (her husband), jimmy wanted To do more. He was upset, his father finally Had to say, jimmy you dreamed it didnt happen. Its not true; you just had a bad dream. Source 1-P.34 Jim said when they stopped the car dying Indians became reincarnated into his young body. This would forever change Jim Morrison life. He began to take up writing and art when he was seven. Then when he entered junior high he was exposed to new films that blew his mind. Then in 1957, in Alameda California Jim started high school He excelled in writing and art not a surprise to people who knew him. Many teachers noticed how bright Jim was beyond his years. Jim read everything he could get his hands on. Halfway between his sophomore year the Morrisons moved to Alexandria, Virginia. Jim enrolled in George Washington high school; a segrated upper middle class school. Jim began pulling himself into cartooning and writing. He had a girlfriend named Tandy that year, who lived houses three houses down who was extremely tormented by him, but it kept on her toes and it made her like him. He would say things to shock and embarrass her. Jim had his own room in the basement; he painted, self-portraits, and impressionistic paintings. He filled up notebooks with poems and songs, some songs that were later used with his work with The Doors a band he would later be the singer in. Jim took a IQ test in high school were he scored a 149, but he got bs in high school because he didnt care about his grades. Shortly after he graduated from high school Jim broke up with Tammy, and he packed up and enrolled in St Petersburg junior in Clearwater Florida living with his grandparents. When college started Jim began to get severely into alcohol. After one year, passing all of his classes he decided to enroll to Florida State to pursue majoring in theater arts. Jim made very big impressions on everyone he would meet. Jim over the summer retuned to California where his parents and siblings were living since Jim left for college. He fought with his parents that summer because he wanted to live with them but they didnt want him to but he did anyway and he enrolled in UCLA. He began to take classes in filming and directing, there thinking it would be something he wanted to do. In fact Jim began involved more into the party scene than his studies, he got a D on his  first film and it crushed his dreams of begin a filmmaker. During this time he began to write various poems that would become The Lords and New Creatures book. During one of his random parties he met a musician named Ray Manzarek, a man in a jazz band that Jim liked. Jim told everyone he knew he was going to New York after college to be a poet, after college barely graduating Jim didnt know what to do. Many nights he would spend his night sleeping on rooftops and the beach in California. One day in the august after school got out Ray ran into his friend Jim Morrison and asked him what hes been doing, Jim said he was writing. Ray asks him to read or sing something hes written Jim sings off key the song moonlight drive a popular Doors song, that would in fact make them famous but they didnt k now that yet. Ray immediately asks Jim if he wanted to start a band with him, Jim agrees. They begin to start this new band with Rays two brothers; they name the band The Doors after the book The Doors of Perception. Often very nervous on stage Jim just stood there and didnt sing very well. After they thought the band wasnt going anywhere rays brothers lefthe band. Ray and Jim met john Densmore, a drummer Whos off beat style intrigued Jim and Ray, and then they met Robby Krieger a guitarist in a jazz band at the time, they immediately asked him to join the band. They lacked a bassist but when they had practiced Ray and Jim decided they didnt need one. They began to play shows and Jims stage freight began to go away faster and faster. They released a demo with 4 songs on a 45-rpm. They began to become known as part of the California scene, along with the grateful dead and Jefferson airplane. They began to be a house band for the whisky A-go-go, a popular nightclub. They also were signed to Columbia records, although they would never released anything on that label. One night when the doors were playing at the whisky Jim began to sing something he wrote that shocked many people in that building. In the song the end a song about the end of a relationship, Jim whispered Father, yes son. I wanna kill you mother I wanna ck you. source 1, page 70. The doors were immediately fired from the whisky but a reporter wrote about it in the local paper and people were buzzing about the performance for weeks. Columbia records had dropped the band; The Doors thought this was the end for them. In fact it was the only the beginning. The Doors were signed to Electra records, two weeks after Columbia had dropped them. The Doors began recording their first album with  producer Paul Rothchild but many songs were left on the cutting board because they were not needed. Jim never wore shoes when he was recording; the studio was always lit in candles. They recorded their first album The Doors in two weeks. Never knowing it would be a complete success and put them into the media spotlight. After The Doors album was relased it had critical success and the fans were buying it, Jim was instantly a sex symbol. Their first single Light My Fire hit number 1, though it was 6 minutes long. The doors had become popular, after a year of touring and publicity, once appearing on the Ed Sullivan show, but not invited back because Jim sang a line he agreed he wouldnt sing before they went on. They began to record their second album Strange Days, this album would become another hit. Touring had become a big part of Jim met a girl name Pam Zuribca also became a part of his life; he met Pam after a show. They began a long-term relationship. She once said once that Jim was her soul mate. The Doors began to record their third album Waiting For the Sun, Jim began to capture more of his personal side as he called himself The Lizard King, the album did increasingly well again even thought the album was hard to understand but the fans still bought the records then they released The Soft Parade. Often drunk or high Jim on stage would fall or stumble he had slurred speech or wouldnt sing their popular songs. One night John said he was fed up with the band and said he was quitting but then showed up for practice the next day. The Doors were getting the reputation of an extremely rowdy band that couldnt be controlled sometimes. Some of the doors fans were teenyboppers who just didnt get the music they just knew they wanted Jim. Frustrated Jim said he was leaving the band; ray talked him into staying another six months. Jim had always wanted to be a poet he got to live out that fantasy by publishing a book called The Lords and New Creature Poems, which was originally started in high school. As Jim Morrison began to slip deeper and deeper into drugs and alcohol, the band continued to soar touch me a song from the soft parade reached number one in the untied states. In 1969 the doors went into the studio to record Morrison hotel, often very stoned Jim usually didnt know what he was singing, The Doors and their producer Paul Rothchild got more and more fed up with the band, eventually leaving. Jims appearance had changed drastically, he was no  longer the tall thin sex symbol he was a fat guy with a beard, this scared away The Doors teenybopper fans. With this tour there would become a disaster Jim often was too drunk to even sing falling on stage like a clown. One night in Miami Jim in a drunken rage continued to say the f word on stage when a police officer threatened him he would go to jail if he used it again. Jim began to ask the audience if they would like to see his penis, the crowd went wild. There was a flash some say he flashed others say he didnt. Jim was taken into police custody; The Doors were now banned in 6 states. Jim was arranged in October 1970, on the counts of lewd behavior, indecent exposure, public drunkenness, and open profanity, this was a media event, and Jim was proven guilty on all counts. He wasnt going to be sentenced till the spring of 1971. The doors still released one more album with Jim Morrison L.a. Woman; the album came out in the summer of 1970. Jim said he was quitting The Doors and fled to Paris with Pam, Pam and Jim were never married though. He became exiled, lost weight and shaved his beard. These not known to him would be his last days. Though many people still dont know if Jim Morrison really died of a heart attack on July 3, 1971 because only one doctor and Pam actually saw his body there was no autopsy. Could Jim still be alive, to escape his future jail time, or did he really die that day in a bathtub of a heart attack. Shortly after Jim died Pam died also of a heroin overdose. Jim has truly been missed, even though his music remains extremely influential today. His music and poetry will live on forever.

Leadership Case Study: Virgin Group

Leadership Case Study: Virgin Group Founded in 1970 as Virgin Records, the company has expanded to a humongous organization comprising of more than 200 companies in 2007. Its business portfolio ranges from air travel, fitness centers, and mobile telephony. Since its inception, the culture and image of Virgin Group has been directly attributed to the personality and efforts of its owner and founder, the high-ranking executive and entrepreneur Sir Richard Branson. It makes no sense to delink Virgin Group from Sir Branson. In fact, the name Branson is almost becoming synonymous with Virgin Group. This essay aims to provide several aspects of Virgin group. These include the critical analysis of its organizational model, the leadership of Sir Richard Branson and eventually organizations communication. Discussion Virgin Group is made up of more than 200 companies, which employ nearly 50,000 people all over the world. The business has witnessed continual growth since it was started. The revenues reached a record mark of 10 billion sterling pounds in the year 2006. This reveals the magnitude and level of business in which Virgin Group is operating. The nature of leadership in existence in Virgin Group draws many features from the personality of Sir Richard Branson. The business philosophy postulated by Sir Richard Branson believes that the ultimate results of customer satisfaction and shareholders gain is the responsibility of every individual. He believes that if the staffs are kept happy then the customers are going to be happy meaning that the shareholders will be happy too. Consequently, the management of Virgin Group does not fall in to any particular model. It has a unique management structure whose characteristics do not fit those of the existing models. The amalgamation of concepts make s it distinctive. A critical review reveals that the success witnessed by Virgin Group can be attributed to the uniqueness of its management styles. Management Theorists like F Taylor first created the concept of scientific management. This scientific concept postulates that there are six main features of management, namely; experiment, observation, selection, standardization, and training. Scientific philosophy of management expects that rewards and employee compensation should be pecked on performance and co-operation. Although some facets of this theory are outdated, some of its features are still applicable in the business structure of modern times. As a good illustration, Virgin group may be having what appears as a relaxed working environment but some features of scientific management are in application. Such aspects of scientific management used in Virgin Group include training, selection, and payment pecked on results. Some employees are compensated because of their outstanding entrepreneurial ambition and innovative thinking. Outstanding performance in Virgin Group is not only measure by the amount of financial input an employee has brought but also creativity and ability to think outside the box. Another model of management is bureaucracy, which sees the organization of business as one unit. The pioneers of this school of thought believed that family practices could not be delinked from the organization. Therefore, there a need to merge family goals with those of the entire organization. Organizational goals of Virgin Group cannot be dissociated with those of Sir Richard Branson. This is enough reason to conclude that the management style in the organization has some elements of bureaucracy in leadership. Max Weber first formulated this kind of management approach. The impact of entire society is given considerable attention by the management. In this model, the organization is considered as an integral part of an amorphous society. Despite having some draw backs, this model has found its way in to the Virgin Groups management style. In a bid to meet the needs of the society it is serving, virgin management give priority to the impact, its strategies will have on the society. This is the reason as to why Virgin Atlantic, an airline company under Virgin Group, has been on the frontline on the crusade for environmentally friendly jet fuel. Furthermore, there is an element of administrative theory in the management of Virgin Group. Propounded by Henry Fayol, administrative theory view management as a chronological process comprising of planning, organization, training, and coordination of functions. This model represents the transitional theory between the traditional and modern models. It is characterized by rigid and mechanistic tenets. Virgin Group has a little bit of these management principles. It has deviated from it by allowing liberalized management at departmental level. However, at the departmental levels, there is need to advance the principles of management. The thoughts of employees should remain to be customized to suit these principles. The management of Virgin group with a heavy weight is contingency approach. The decision-making and plans executions are done with close reference to the problem at hand. This has seen the group attain notable milestones in streamlining its management, which eventually translates in to revenues. In this management model, the dynamics of business environments is appreciated. It recognizes the fact that different environments require different management approaches. Concisely, it is true to argue that Virgin Groups success story of many years is a factor of many things including it optimal management model. The group has been able to amalgamate the presets of every model to suit its present needs. What is emerging vividly from this global organization is the fact that the efficacy of management is determined by its ability to move away from conventional and rigid requirements. Moving with the trends in the market has been proven beneficial in optimization of profits. From the descriptions given above, it is evident that Virgin Group leadership is a transformational. In transformational leadership the management looks beyond the compensation to the employees. The model, which is in use at Virgin Group, explores the inner factors, which enhance performance of employees through motivation. On contrary to transactional model, which look at compensation alone, transformational leadership looks at way of achieving high-level loyalty and commitment from the followers. The brand in the name of Virgin was founded in 1968. Since then it has grown beyond borders and become a worldwide product. Its venture into many different industries is a true reflection of success. Sir Richard Branson is the present chairperson of the group. He is well known for his stylish but competitive leadership skills. Many analysts and scholars attribute the success of Virgin Group to the creative leadership skills of Branson. In the process of expansion, he took over several risky ventures in a more to diversify and improve his business. In most of his business plans, he focused on minute segment of a specific market and provided quality products or services. This approach allows for creation of small monopolistic markets with high profit margins. One major contributor to Bransons success story is his ability to lead people in exploring innovative and profitable ventures. Therefore, the leadership style depicted by Branson is a topic to be investigated in the following disc ussions. The kind of leadership philosophy advocated by Branson has been infiltrate into the entire company. Sir Richard Bransons leadership style falls in the category of transformational. He has an outstanding ability of bringing out the best out of humanity. Interpersonal and relational skills possessed by Branson are impeccable. He has close touch with the day to day activities of various companies within his group. The most common feature that has made him achieve great milestones in business development is the ability to motivate and rally fellow partners in pursuit of a business opening. If the recent acquisitions are taken as an illustration, he managed to convince fellow stakeholders in adoption of new strategy. In his ventures, he looks for people who are outgoing and willing to start new businesses. His capacity building nature has made him an admirable leader of modern business. His focus spans beyond the orthodox perspective of employees where the management expects the workers to perform to deserve compensation. The interest of Branson surrounds asking the question as to whether a partner or employee is optimizing his or her capacity. He is interested also with people who are willing to take risks and the best in their tasks. For a long time, he has succeeded in bringing out the best out of his staff, a core character of transformational leader. There is no doubt about the fact that Bransons success since 1970s is directly attribute to his attitude towards management of a team. In his approach, the barrier existing between the employees and management is broken. In fact, many people working with him approaches business issues with a philosophy of achieving through innovative thinking and not adhering to the preset rules. Because of the ideologies propagated by Branson, all participants in the organization share similar values. He formulated his own style of leadership, priding himself on integrating the employees in to his style and seeking their thoughts on ways of improving value to customers. Employees are expected to internalize these values and respond in accordance to them. Integration of corporate values in leadership strategies means that there is little interference by external forces. Nevertheless, Sir Bransons approach does not mean that the employees are entirely dependent on the chairmans thoughts. They are equally accountable of their actions like fellow employees under transactional leadership. In order to motivate his employees, Branson and his management team, especially human resources management department have systems of enhancing commitment of employees through bonuses, stock options and profit sharing, and internal promotion wherever possible. Apart from Sir Bransons input in the success of virgin Group, there is a contribution of organizational culture in the company. Organizational culture existing in Virgin Group in fairly complex. The Group serves more than 100 companies operating separately in the industries which are not entirely related. The common feature within ever company in the group is the glamorous Virgin Brand. The brand remains unchanged in all companies operating in different businesses. This is a similarity, which puts a heavy responsibility on each department or division to positively represent the brand. The image reveals an overall image of quality and innovation inherent in the group. Through the creation of an exclusive brand, the company has been able to consolidate and maintain desirable loyalty levels among the customers. The diverse business portfolio evident in Virgin Group businesses is helpful in building and maintaining loyalty in various industries. This is the main reason as to why the company has witnessed high levels of success. The managers in the company employ the concept of creativity to encourage employees to enhance their contribution to the group in whatever level of hierarchy. They discourage the scenario where employees sit back to execute instructions. Employees have the capacity of producing cutting-edge products, which the whole company will be able to deliver to the market. They can also formulate ways of improving efficiency in the company. This is an outstanding feature of Virgin Group. Every individual has a say when it comes to products development. The management style in application at Virgin Group encourages members of staff to be competitive. This will eventually build a desire in the hearts of employees to see the company succeed so that they can be recognized as contrib utors to new and innovative business model. There is no clear cut between management and leadership within Virgin Group. Transformational leadership emanates from executives and top managers in the company. There are harmonized goals set by Sir Richard Branson and fellow company executives. Various companies within the group will work towards achieving those goals. These ambitious goals range from utilization of new technology, expansion in international markets, joint venture with other existing companies and loyalty among customers. Goals formulated at this level of management are communicated to every employee in the company. This is a beneficial strategy, which gives every employee a task to accomplish in fostering the groups mission. The senior management implores the employees to output their skills in such a way that they are going to complement the company. The notion behind this effort is to advance the philosophy that the entire benefits of the group will eventually lead to individual gains for every person involved. The contribution in the group will ultimately result in rewards for managers, employees, shareholders, executives, and customers alike. One desirable feature of Virgin Group is its organizational structure. Through its structure the company has succeeded in overcoming the challenges related to expansion. An expansive organization like Virgin Group must explore ways of handling the massive information within the company. Through its flat organizational chart, Virgin Group Limited has been able to handle it expansive business portfolio with much ease. The reduction of horizontal chain of command means that interdepartmental communication is enhanced. As the level of hierarchy moves down, the lower levels of management tend to concentrate more keenly on the management of the company. Although leadership is always encouraged among the managers, it requires some levels of strict management to make sure that the task has been accomplished. Different divisions within the company have different management function. At Virgin Group, managers have several goals of wide scope. Because of the fact that different divisions of the company are specialized in their operations, well-trained and qualified mangers are required to manage it effectively. In most cases, managers employed by the company have a firm background in their sector of specialization. They must also prove that they are capable by showing a successful record of accomplishment. It is the sole responsibility of managers within Virgin Group to ensure that day-to-day operations needed to keep the division running are executed effectively. Organization is a vital ingredient in the success of Virgin companies. Since the group in an amorphous company comprising of several companies, organization is very critical in putting together the processes. To start with, the company has many goals to be achieved like expanding the global presence and building of customer loyalty. The top executive are responsible for determining these goals and making them available to the entire company. The same executive must ensre that these goals are achievable for them to be received well by employees. However, caution should be exercised to ensure that the employees are not underutilized. Challenging goals are important for the employees to feel that they are engaged in meaningful tasks. Organization of these goals within the division will ensure that specific targets are made. Every division have separate and specialized goals aimed at increasing market share and improvement of product and services. As the hierarchy advances to the junior staffs, goals become more precise and short lived. The targets set at implementation levels are easily achievable because they are very specific. These specific goals are formulated by division managers with close reference to those of the entire group. This system of information transfer enables the company to remain on track on the journey to meeting the targets set by executives. Virgin is a living evidence for the fact that this kind of organization is a major prerequisite for business success. Breaking down of general goals in to actionable points is a desirable feature revealed in Virgins organization. A healthy and workable organizational structure witnessed in Virgin Groups businesses is attained with many varying strategies. Transformational leadership is one of these strategies that have seen the company attain great heights of success. This strategy enables people of diverse backgrounds and ability to share a common goal. Through working together, a team can combine its members efforts and work towards achieving common goal. Transformational leadership gives everyone an equal chance to output his or her ability without reservations. A critical review of Virgin Group business reveals that its versatile and innovative workforce is due to the transformational leadership in place. This is in contrast with transactional leadership in which employees are compensated according to performance. The draw back with this kind of leadership is that it breeds greedy employees whose goal will be to amass rewards as much as possible. Conclusion In conclusion, there are many things to be learned from leadership and management of Virgin Group Limited. The company has cut itself a niche in various industries. It has also proven that all things are possible with dedication and commitment. Through the able leadership of its Chairman, Sir Richard Branson, the management team has come up with a unique formula of managing large scale businesses like Virgin Group. To a large extend, the success of Virgin Group is directly attributable to the input of Sir Branson. He has succeeded in opening a new chapter of management, which deviates from conventional methods. His liberal and all accommodating approach is desirable. There is a formidable blend between management and leadership. A critical review of these two elements reveals that there is no clears cut between the two: a feature that has worked well for the company. Chemical bonds: An introduction Chemical bonds: An introduction Introduction A chemical bond is an attraction between atoms brought about by a sharing of pair of electrons between to atoms or a complete transfer of electrons. There are three types of chemical bonds: Ionic, Covalent and Polar covalent. In addition chemists often recognize another type of bond called a hydrogen bond. Among all these three chemical bonds the strongest bond is covalent bond and weaker from covalent bond is ionic bond and weakest among all is polar bond. The main condition for a covalent bond to be formed is that both atoms forming covalent bond should have equal electro negativity or nearly equal electro negativity. For example: carbon can form covalent bond with oxygen and carbon but a covalent bond between carbon and nitrogen is never possible because there is high difference between electro negativity of carbon and nitrogen. Explanation Chemical bond A chemical bond is an interaction between atoms or molecules and allows the formation of polyatomic chemical compounds. A chemical bond is the attraction caused by the electromagnetic force between opposing charges, either between electrons and nuclei, or as the result of a dipole attraction. The strength of bonds varies considerably; there are strong bonds such as covalent or ionic bonds and weak bonds such as dipole-dipole interactions, the London dispersion force and hydrogen bonding. Since opposite charges attract via a basic electromagnetic force, the negatively-charged electrons orbiting the nucleus and the positively-charged protons in the nucleus attract each other. Also, an electron positioned between two nuclei will be attracted to both of them. Thus, the most stable configuration of nuclei and electrons is one in which the electrons spend more time between nuclei, than anywhere else in space. These electrons cause the nuclei to be attracted to each other, and this attraction results in the bond. However, this assembly cannot collapse to a size dictated by the volumes of these individual particles. Due to the matter wave nature of electrons and their smaller mass, they occupy a very much larger amount of volume compared with the nuclei, and this volume occupied by the electrons keeps the atomic nuclei relatively far apart, as compared with the size of the nuclei themselves. In general, strong chemical bonding is associated with the sharing or transfer of electrons between the participating atoms. Molecules, crystals, and diatomic gases— indeed most of the physical environment around us— are held together by chemical bonds, which dictate the structure of matter. * Main types of chemical bonds In the simplest view of a so-called covalent bond, one or more electrons (often a pair of electrons) are drawn into the space between the two atomic nuclei. Here the negatively charged electrons are attracted to the positive charges of both nuclei, instead of just their own. This overcomes the repulsion between the two positively charged nuclei of the two atoms, and so this overwhelming attraction holds the two nuclei in a fixed configuration of equilibrium, even though they will still vibrate at equilibrium position. In summary, covalent bonding involves sharing of electrons in which the positively charged nuclei of two or more atoms simultaneously attract the negatively charged electrons that are being shared. In a polar covalent bond, one or more electrons are unequally shared between two nuclei. In a simplified view of an ionic bond, the bonding electron is not shared at all, but transferred. In this type of bond, the outer atomic orbital of one atom has a vacancy which allows addition of one or more electrons. These newly added electrons potentially occupy a lower energy-state (effectively closer to more nuclear charge) than they experience in a different atom. Thus, one nucleus offers a more tightly-bound position to an electron than does another nucleus, with the result that one atom may transfer an electron to the other. This transfer causes one atom to assume a net positive charge, and the other to assume a net negative charge. The bond then results from electrostatic attraction between atoms, and the atoms become positive or negatively charged ions. All bonds can be explained by quantum theory, but, in practice, simplification rules allow chemists to predict the strength, directionality, and polarity of bonds. The octet rule and VSEPR theory are two examples. More sophisticated theories are valence bond theory which includes orbital hybridization and resonance, and the linear combination of atomic orbitals molecular orbital method which includes ligand field theory. Electrostatics is used to describe bond polarities and the effects they have on chemical substances. Valence bond theory In the year 1927, valence bond theory was formulated which argued essentially that a chemical bond forms when two valence electrons, in their respective atomic orbitals, work or function to hold two nuclei together, by virtue of system energy lowering effects. In 1931, building on this theory, chemist Linus Pauling published what some consider one of the most important papers in the history of chemistry: â€Å"On the Nature of the Chemical Bond†. In this paper, building on the works of Lewis, and the valence bond theory (VB) of Heitler and London, and his own earlier work, he presented six rules for the shared electron bond, the first three of which were already generally known: 1. The electron-pair bond forms through the interaction of an unpaired electron on each of two atoms. 2. The spins of the electrons have to be opposed. 3. Once paired, the two electrons cannot take part in additional bonds. His last three rules were new: 4. The electron-exchange terms for the bond involve only one wave function from each atom. 5. The available electrons in the lowest energy level form the strongest bonds. 6. Of two orbitals in an atom, the one that can overlap the most with an orbital from another atom will form the strongest bond, and this bond will tend to lie in the direction of the concentrated orbital. Bonds in chemical formula The 3-dimensionality of atoms and molecules makes it difficult to use a single technique for indicating orbitals and bonds. In molecular formulae the chemical bonds (binding orbitals) between atoms are indicated by various different methods according to the type of discussion. Sometimes, they are completely neglected. For example, in organic chemistry chemists are sometimes concerned only with the functional groups of the molecule. Thus, the molecular formula of ethanol (a compound in alcoholic beverages) may be written in a paper in conformational, 3-dimensional, full 2-dimensional (indicating every bond with no 3-dimensional directions), compressed 2-dimensional (CH3-CH2-OH), separating the functional group from another part of the molecule (C2H5OH), or by its atomic constituents (C2H6O), according to what is discussed. Sometimes, even the non-bonding valence shell electrons (with the 2-dimensional approximate directions) are marked, i.e. for elemental carbon.C. Some chemists may a lso mark the respective orbitals, i.e. the hypothetical ethene−4 anion (/C=C/ −4) indicating the possibility of bond formation. Strong chemical bonds Typical bond lengths in pmand bond energies in kJ/mol.Bond lengths can be converted to by division by 100 (1 Ã… = 100 pm).Data taken from Bond Length(pm) Energy(kJ/mol) H — Hydrogen H-H 74 436 H-O 96 366 H-F 92 568 H-Cl 127 432 C — Carbon C-H 109 413 C-C 154 348 C=C 134 614 C≠¡C 120 839 C-N 147 308 C-O 143 360 C-F 134 488 C-Cl 177 330 N — Nitrogen N-H 101 391 N-N 145 170 N≠¡N 110 945 O — Oxygen O-O 148 145 O=O 121 498 F, Cl, Br, I — Halogens F-F 142 158 Cl-Cl 199 243 Br-H 141 366 Br-Br 228 193 I-H 161 298 I-I 267 151 Strong chemical bonds are the intramolecular forces which hold atoms together in molecules. A strong chemical bond is formed from the transfer or sharing of electrons between atomic centers and relies on the electrostatic attraction between the protons in nuclei and the electrons in the orbitals. Although these bonds typically involve the transfer of integer numbers of electrons (this is the bond order), some systems can have intermediate numbers. An example of this is the organic molecule benzene, where the bond order is 1.5 for each carbon atom. The types of strong bond differ due to the difference in electronegativity of the constituent elements. A large difference in electronegativity leads to more polar (ionic) character in the bond. Covalent bond Covalent bonding is a common type of bonding, in which the electro negativity difference between the bonded atoms is small or nonexistent. Bonds within most organic compounds are described as covalent. See sigma bonds and pi bonds for LCAO-description of such bonding. A polar covalent bond is a covalent bond with a significant ionic character. This means that the electrons are closer to one of the atoms than the other, creating an imbalance of charge. They occur as a bond between two atoms with moderately different electro negativities, and give rise to dipole-dipole interactions. A coordinate covalent bond is one where both bonding electrons are from one of the atoms involved in the bond. These bonds give rise to Lewis acids and bases. The electrons are shared roughly equally between the atoms in contrast to ionic bonding. Such bonding occurs in molecules such as the ammonium ion (NH4+) and is shown by an arrow pointing to the Lewis acid. Molecules which are formed primarily from non-polar covalent bonds are often immiscible in water or other polar solvents, but much more soluble in non-polar solvents such as hexane. Ionic bond Ionic bonding is a type of electrostatic interaction between atoms which have a large electro negativity difference. There is no precise value that distinguishes ionic from covalent bonding but a difference of electro negativity of over 1.7 is likely to be ionic and a difference of less than 1.7 is likely to be covalent Ionic bonding leads to separate positive and negative ions. Ionic charges are commonly between −3e to +3e. Ionic bonding commonly occurs in metal salts such as sodium chloride (table salt). Bonds in chemical formula: he 3-dimensionality of atoms and molecules makes it difficult to use a single technique for indicating orbitals and bonds. In molecular formulae the chemical bonds (binding orbitals) between atoms are indicated by various different methods according to the type of discussion. Sometimes, they are completely neglected. For example, in organic chemistry chemists are sometimes concerned only with the functional groups of the molecule. Strong chemical bonds: Strong chemical bonds are the intramolecular forces which hold atoms together in molecules. A strong chemical bond is formed from the transfer or sharing of electrons between atomic centers and relies on the electrostatic attraction between the protons in nuclei and the electrons in the orbitals. Although these bonds typically involve the transfer of integer numbers of electron some systems can have intermediate numbers. Aromatic bond In organic chemistry, certain configurations of electrons and orbitals infer extra stability to a molecule. This occurs when Ï€ orbitals overlap and combine with others on different atomic centres, forming a long range bond. For a molecule to be aromatic it must obey Hà ¼ckels rule, where the number of Ï€ electrons fit the formula 4n + 2, where n is an integer. The bonds involved in the aromaticity are all planar. In benzene, the prototypical aromatic compound, 18 (n = 4) bonding electrons bind 6 carbon atoms together to form a planar ring structure. The bond order (average number of bonds) between the different carbon atoms may be said to be (18/6)/2=1.5, but in this case the bonds are all identical from the chemical point of view. They may sometimes be written as single bonds alternating with double bonds, but the view of all ring bonds as being equivalently about 1.5 bonds in strength, is much closer to truth. In the case of heterocyclic aromatics and substituted benzenes, the electronegativity differences between different parts of the ring may dominate the chemical behavior of aromatic ring bonds, which otherwise are equivalent. Metallic bond In a metallic bond, bonding electrons are delocalized over a lattice of atoms. By contrast, in ionic compounds, the locations of the binding electrons and their charges are static. Because of delocalization or the free moving of electrons, it leads to the metallic properties such as conductivity, ductility and hardness. Intermolecular bonding There are four basic types of bonds that can be formed between two or more (otherwise non-associated) molecules, ions or atoms. Intermolecular forces cause molecules to be attracted or repulsed by each other. Often, these define some of the physical characteristics (such as the melting point) of a substance. A large difference in electronegativity between two bonded atoms will cause dipole-dipole interactions. The bonding electrons will, on the whole, be closer to the more electronegative atom more frequently than the less electronegative one, giving rise to partial charges on each atomic center, and causing electrostatic forces between molecules. A hydrogen bond is effectively a strong example of a permanent dipole. The large difference in electro negativities between hydrogen and any of fluorine, nitrogen and oxygen, coupled with their lone pairs of electrons cause strong electrostatic forces between molecules. Hydrogen bonds are responsible for the high boiling points of water and ammonia with respect to their heavier analogues. The London dispersion force arises due to instantaneous dipoles in neighbouring atoms. As the negative charge of the electron is not uniform around the whole atom, there is always a charge imbalance. This small charge will induce a corresponding dipole in a nearby molecule; causing an attraction between the two. The electron then moves to another part of the electron cloud and the attraction is broken. A cation-pi interaction occurs between the negative charges of pi bonds above and below an aromatic ring and a cation. Global Community Impact on Water Shortage: Article Analysis Global Community Impact on Water Shortage: Article Analysis MA447 Global Management Issues Taking Sides Worksheet Student Name: Jennifer R. Thomas Takings Sides Article Number and Name: Article 2.4 Can the Global Community Successfully Confront the Global Water Shortage? Work Cite: Easton, Thomas A. Taking Sides. Boston: McGraw-Hill Education Create, 2014. Print. Date: 2-21-2017 BACKGROUND What qualifications does the author have for writing the YES article on this subject? (This may also apply to quotes within the article.) William Wheeler, the author of Global Water Crisis: Too Little, Too Much or Lack of a Plan? is a reporter and contributor to The Christian Science Monitor and the Pulitzer Center, among other publications. (p.87, Easton) William Wheeler has a Masters Degree in Journalism and International Affairs from Columbia and has a background in political affairs in Africa, Southeast Asia and the Middle East and immigrant detention in New York City and Virginia. He was the recipient of the Earth Journalism Award in 2009. He partnered with Anna-Katarina Gravgaard on a report on water politics and climate change. http://www.bu.edu/cghd/files/2011/04/Disaster-Conference-Speaker-Bios.pdf When and where the YES article was first published? Does this affect its credibility? The article, Global Water Crisis: Too Little, Too Much, or Lack of a Plan? (Easton) Was published on December 2, 2012, by The Christian Science Monitor. The article was a recently published article, 2012, and William Wheeler has a good background in politics, specifically giving some focus to the politics of water, for which he received an award as noted in the article, http://www.bu.edu/cghd/files/2011/04/Disaster-Conference-Speaker-Bios.pdf What qualifications does the author have for writing the NO article on this subject? (This may also apply to quotes within the article.) Stewart M. Patrick is a senior fellow and director of the International Institutions and Global Governance Program at The Council on Foreign Relations. (p. 89, Easton) The following are a list of his expert experiences according to http://www.cfr.org/experts/international-institutions-global-governance-multilateral-institutions-un-failed-states-sovereignty/stewart-m-patrick/b5863 Multilateral cooperation, International Institutions, and Global Governance United Nations Transnational Threats Foreign Assistance Post-conflict reconstruction Stewart was a graduate of Stanford University. When and where the NO article was first published? Does this affect its credibility? The article, The Coming Global Water Crisis. What Happens When Demands for this Essential Resource Starts Exceeding Supply in many Parts of the World? (Easton), was published on May 9, 2012, in the Atlantic magazine. The author has a good knowledge and background, especially with an interest of weak and failing states. Having said that, and with the article somewhat new, I would say that the publication and the author both are credible. EFFECTIVE ARGUMENT TECHNIQUES See information at the end of this worksheet about creating effective arguments. Students are required to address the issue by exploring both articles and both sides of the argument. SUMMARY OF YES ARGUMENT POINTS SUMMARY OF NO ARGUMENT POINTS William Wheeler, the author of the yes argument, believes that supply or lack thereof, is not a real concern but that it is more about valuing water and how it is used. There is just as much water in the world now as there always has been, water supply has not decreased. The evaporation process has not changed and water is still cycled through the water cycle. Meaning that water is evaporated into the air, it then rains, in lakes, rivers and freezes in the glaciers, plants absorb it and the process starts all over. Water is being used up quicker than it can be replaced. Droughts give reason to fear a water crisis. The phrase Global Water Crisis leaves the impression that there is a major water crisis/shortage. Too much water can be just as devastating as not having enough water. Water feeds crops, powers cities, cools computer servers and is key to the manufacturing of everything from clothes to cars (p. 84) Increase in population will increase demand for water. The better a region is doing economically, the more water they demand all due to the consumption of more meat rather than wheat. Livestock, in which the meat comes from, needs more water than wheat does. Water Resource Group suggest that by 2030 almost half of the world population will be hit with a severe water shortage and by 2050, 1 in 5 developing countries will too. Water shortage is also due to too many tube wells draining the water. Human are living beyond their means, meaning that they are consuming more water than they really have available and at a higher rate than water is being replenished. Leaking infrastructure are also a reason for water shortage. Climate change, increase in global grain prices and droughts, some caused by record high temperatures, are contributing factors to water shortage. Rising sea levels can damage wall protections as well as increase the risk of coastal storms. Poorer regions will be more affected by the water shortages. Global Water shortage should be a concern of everyones not just the region or area affected by it. Climate change will increase the rate that glaciers melt off when regions depend on the glacier water as a resource at the same time that other regions, already distressed by drought, will become more distressed by increase drought. As water shortage becomes more of an issue, regions will use it as an economic source and will build dams to keep it from running off to lower land regions. They will focus on keeping as much water as they can, close to home. This will cause conflict and risk of terrorist attacks. More than 15 countries rely on hydropower to generate at least 80 percent of their electricity (p. 86) and if water shortage is not handled properly, regions could be faced with energy shortage in addition to, food supply being affected and run a higher risk of waterborne diseases. Professor Lalls believe is that water shortage is blown out of proportion and isnt really as bad as it is being made out to be. Professor Lall believes that one way of fixing the crisis is to be more aware of what crops are being grown and where these crops are being grown, reducing waste, recycle water and repurpose flood-control systems, to name a few. He also mentioned involving the government to ensure easy access to rural and urban areas as well as accessing cheap soil moisture sensors are used to improve agricultural water efficiency. Professor Lall states that everyone should be paying more for water as another way to help regulate water usage. Professor Lall states that what the U.S. needs is a policy that incorporates forecasts, trading mechanisms, options, and coordinated use of both surface and ground-water resources. (p.87) Drought in Sahel will threaten 15 million lives. Global Warming will affect global demand for fresh water versus the availability of the supply of fresh water. Population growth also will affect the available supply of water. Regions dealing with major water shortage will eventually run into issues with pollical and social instability. The planets fresh water source is about 2.5% Growing global water demand for fresh water are a result of increase in population, as it will continue to increase in the coming years, reduction in available fresh water due to the melting away of the glaciers as a result of global warming, individuals are consuming more meats over wheat, where it takes more water to feed the livestock than it does to grow wheat, and poor management of the water. Water shortage increases tension amongst regions and they begin to come territorial over their water source, leaving room for issues globally by building dams and things of the sort to keep from losing water to another region. Internationally there are only 263 water basins that are shared. Managing the water source includes stopping the leaks from infrastructures, new irrigation systems and growing crops that use less water and can withstand drought, which would improve agriculture efficiency, pricing water based on its real value and making clear the rights to water sources. CRITICAL THINKING AND REFLECTION ARTICLE-SPECIFIC QUESTIONS *Answer all of the questions listed at the beginning of Exploring the Issue for each set of articles. 1. I believe that the increased demand for future water are 100% real. Both articles bring up many points as to why the demand will increase in the near future. Those include, increase in the population, climate change increases drought in some areas while melting the glaciers in other areas, increasing the risk of hurricanes from rising sea levels and once the glaciers meltdown, there will be no more water source in the future. Water is also underpriced and as mentioned in both articles as well. It was also mentioned that management of water source is a problem. 2. I believe that moderating the distribution of water would help the water shortage but I do not believe that it is the main culprit of global water shortage. I think it is more a combination of multiple culprits. 3. No, I do believe that global warming changes the result of adverse changes in the supply of and demand for water, I believe it has a huge impact on the supply of however. Global warming will soon dry up most if not all of our water resources. 4. I do not believe that just taking any one action will avert the world global water crisis. As I have stated in the above questions, I believe that it will take an all or nothing approach. There are many pieces to the puzzle and by focusing just on one piece, the others may get worse while you think you are working to solve the crisis. 5 I have more faith in focusing on a broader approach of a better integrated water management system for a brighter future global water system than anything else. I believe being broad and giving attention to all of the factors that are attributing to the water crisis is the only way to approach the situation. EFFECTIVE ARGUMENT TECHNIQUES Acknowledge differing viewpoints This technique strengthens your argument in 3 ways: It helps you spot flaws on the opposing side. It can help you spot flaws in your own argument. It establishes your credibility as someone who can address the issue in a reasonable way and at least consider opposing points of view EXAMPLE: The installation of cameras does cost an immense amount of money. They also give no privacy to the students. (This writer is actually in FAVOR of security cameras. In the introduction, however, he raises these two arguments against the cameras to establish credibility.) WARNING! If you acknowledge a differing viewpoint, dont just say the other side has a valid point and leave it at that. Move on to the next step of rebuttal. Rebut differing viewpoints A strong argument points out the flaws in the other sides thinking using reasonable language and examples. INTRODUCTION EXAMPLE: The installation of the cameras does cost an immense amount of money. They also give no privacy to the students. However, they would be convenient for the schools security. CONCLUSION EXAMPLE: Even though the installation of cameras is expensive and offers no privacy to student, it does help the security of the school. Strategies for Writing an Effective Argument. Strategies for Writing an Effective Argument. Triton College, n.d. Web. 12 May 2014. . A 10-STEP PROCESS FOR ANALYZING AN ARGUMENT by Brian W. Carver After you have read the passage carefully, distinguishing between purported facts and opinions, answer the following questions thoroughly. What is the authors conclusion? What premises does the author provide to support this conclusion? What assumptions (unstated premises) are required for the authors argument to be valid? Do the premises seem uncontroversially true? If not, explain. Do the assumptions seem uncontroversially true? If not, explain. Are all terms in the argument adequately defined? If not, explain. Are there other facts, not discussed, that would be helpful to know in evaluating the argument? If so, explain. Does the author appeal to emotion or use words designed to influence our response? (e.g., discounts, hedges, assurances, repetition, etc.) If so, explain. Is your well-crafted version of the argument valid? That is, suppose the premises and assumptions are true, regardless of their actual truth or falsity. Ask yourself, given their truth, does the conclusion have to follow? (If so the argument is valid, if not, it is invalid.) If a clear valid/invalid answer is difficult, explain why. In your opinion, is your well-crafted version of the argument sound? That is, does it both have a valid form and have all true premises and assumptions? (If so, it is sound, if not, it is unsound.) Explain your answer. Retrieved from https://www.ocf.berkeley.edu/~brianwc/courses/thinking/2002fall/analyze.html